About
Arch Therapy combines interior design and neuro-aesthetics to create spaces that promote calm, balance, and mental well-being. The approach is based on a connection between scientific research and design intuition, with the understanding that every space can be transformed into a supportive environment tailored to an individual's physical and emotional needs. Focusing on sustainability, warmth, and timeless aesthetics, Arch Therapy turns design into a message of healing and personal potential.
vision
Arch Therapy aims to become the leading authority in neuroarchitecture, with a focus on broad professional and educational impact:
Professional Influence: Establishing the brand as a source of knowledge and inspiration for architects and designers through lectures, workshops, and collaborations.
Accessibility to the Public: Creating simple and effective programs and tools that will allow everyone to integrate the principles of neuroarchitecture into their lives.
Pioneering Projects: Developing innovative spaces and environments that showcase the philosophy of Arch Therapy.
Leadership in Science and Research: Strengthening collaborations with researchers and professionals to continue advancing and leading the field of neuroarchitecture.
The vision is to create a world where design is not only aesthetic but also meaningful, connective, and therapeutic.
Integration of Science and Intuition:
Arch Therapy combines a research-based scientific approach with design intuition, believing in the power of this connection to create unique spaces.
A Research-Driven and Intellectual Perspective:
The brand is built on innovation and in-depth research in neuro-architecture, with the understanding that every space can transform into a therapeutic and empowering environment.
Collaborating with People and Their Intuition:
Rather than applying research findings in a one-dimensional way, Arch Therapy focuses on personalized adaptation to individuals' needs and experiences, fostering intuitive listening and collaboration.
Values
Target audience
Arch Therapy targets three main groups:
Architects and Designers: Professionals seeking to deepen their knowledge and integrate neuro-architecture into their work, aiming to create spaces that promote mental balance and well-being.
Tech Professionals: High-tech workers and individuals in technological fields looking to design work or living environments that foster creativity, relaxation, and improved focus.
Women Creating Inspiring Spaces: An audience not professionally involved in design but searching for practical tools to craft supportive and inspiring surroundings.
All three groups share a desire to enrich their lives through a fusion of design, therapeutic benefits, and scientific research.
Timeless Aesthetics:
The logo is minimalist yet unique, reflecting the values of slow, elegant, and connected design.
Homeliness and Accessibility:
The roof and lampshade elements evoke a sense of "home."
Sustainability and Innovation:
The use of earthy colors and clean lines conveys a message of connection to the environment and timeless design, avoiding fleeting trends.
Calmness and Balance:
The simple lines and natural colors evoke a sense of tranquility, aligning with a business that focuses on mental well-being.
Logo Sketch
While designing the logo, I tried to convey the following values and emotions:
The chosen logo
New logos
Old logos
An Instagram version of the logo
About the logo
The new logo was created with the intention of preserving the original colors and the familiar feel of the brand, maintaining its connection to the brand's values and visual identity. At the same time, it incorporates contemporary innovations that give it a fresh, modern, and aesthetic look.
The clean lines, precise arrangement of elements, and subtle use of colors create a balance between tradition and innovation, conveying a sense of warmth, authenticity, and harmony. The logo successfully reflects the essence of the brand in an updated and appealing way while preserving its roots.
Brand colors
The chosen colors convey optimism, tranquility, and harmony. They evoke a sense of vitality and energy while maintaining a connection to nature and a feeling of stability and comfort. This combination creates a balanced sense of vibrancy and calm, inviting and connecting the audience to the brand's essence. These colors help reflect the values of design that promote therapeutic qualities, accessibility, and a sense of home, while also representing an approach rooted in scientific research, innovation, and forward-thinking.
Typography
More graphics
The Location Task
© Arie Felled B. Arch., Ph.D., 1971, 1986, 1997
Lior Kafri Mashal
archtherapy.studio@gmail.com
052-8125553
the.arch.therapist
rch
Therapy
New
Old
Lior, a leading figure in the field of neuroarchitecture in Israel, conveys her philosophy through lectures and workshops. One of the key elements in her work is delivering messages in a simple, clear, and beautiful manner. At Arch Therapy, the 'postcard' is seen as an effective tool to share their ideas while maintaining communicative content that combines philosophical value with aesthetics.
Arch Therapy's postcards feature phrases drawn from Lior's professional and personal world, bridging science, design, and therapeutic principles. Each postcard is not just a design object but also carries a profound message that resonates with the core values of neuroarchitecture.
Mood Board for Postcards
ch
Therapy
creative
space
ArchTherapy
Where
you
fall
into
place
ch
Therapy
ch
Therapy
ArchTherapy
A space
YOU fill
is a space
YOU feel
The Postcards
About
Arch Therapy combines interior design and neuro-aesthetics to create spaces that promote calm, balance, and mental well-being. The approach is based on a connection between scientific research and design intuition, with the understanding that every space can be transformed into a supportive environment tailored to an individual's physical and emotional needs. Focusing on sustainability, warmth, and timeless aesthetics, Arch Therapy turns design into a message of healing and personal potential.
vision
Arch Therapy aims to become the leading authority in neuroarchitecture, with a focus on broad professional and educational impact:
Professional Influence: Establishing the brand as a source of knowledge and inspiration for architects and designers through lectures, workshops, and collaborations.
Accessibility to the Public: Creating simple and effective programs and tools that will allow everyone to integrate the principles of neuroarchitecture into their lives.
Pioneering Projects: Developing innovative spaces and environments that showcase the philosophy of Arch Therapy.
Leadership in Science and Research: Strengthening collaborations with researchers and professionals to continue advancing and leading the field of neuroarchitecture.
The vision is to create a world where design is not only aesthetic but also meaningful, connective, and therapeutic.
Values
Integration of Science and Intuition:
Arch Therapy combines a research-based scientific approach with design intuition, believing in the power of this connection to create unique spaces.
A Research-Driven and Intellectual Perspective:
The brand is built on innovation and in-depth research in neuro-architecture, with the understanding that every space can transform into a therapeutic and empowering environment.
Collaborating with People and Their Intuition:
Rather than applying research findings in a one-dimensional way, Arch Therapy focuses on personalized adaptation to individuals' needs and experiences, fostering intuitive listening and collaboration.
Arch Therapy targets three main groups:
Architects and Designers: Professionals seeking to deepen their knowledge and integrate neuro-architecture into their work, aiming to create spaces that promote mental balance and well-being.
Tech Professionals: High-tech workers and individuals in technological fields looking to design work or living environments that foster creativity, relaxation, and improved focus.
Women Creating Inspiring Spaces: An audience not professionally involved in design but searching for practical tools to craft supportive and inspiring surroundings.
All three groups share a desire to enrich their lives through a fusion of design, therapeutic benefits, and scientific research.
Logo Sketch
While designing the logo, I tried to convey the following values and emotions:
Timeless Aesthetics
Calmness and Balance
Homeliness and Accessibility
Sustainability and Innovation
The chosen logo
New logos
Old logos
about the logo
The new logo was created with the intention of preserving the original colors and the familiar feel of the brand, maintaining its connection to the brand's values and visual identity. At the same time, it incorporates contemporary innovations that give it a fresh, modern, and aesthetic look.
The clean lines, precise arrangement of elements, and subtle use of colors create a balance between tradition and innovation, conveying a sense of warmth, authenticity, and harmony. The logo successfully reflects the essence of the brand in an updated and appealing way while preserving its roots.
Brand colors
The chosen colors convey optimism, tranquility, and harmony. They evoke a sense of vitality and energy while maintaining a connection to nature and a feeling of stability and comfort. This combination creates a balanced sense of vibrancy and calm, inviting and connecting the audience to the brand's essence. These colors help reflect the values of design that promote therapeutic qualities, accessibility, and a sense of home, while also representing an approach rooted in scientific research, innovation, and forward-thinking.
Typography
More graphics
