View Prototype
Venus is an innovative app designed to provide women with a sense of security and independence in any environment. The project was born out of a genuine need to deliver technological solutions that blend accessible design with practical tools for everyday safety.
The app features a range of advanced tools, including:
An SOS button for instant alerts and assistance.
Real-time location sharing with trusted contacts.
A knowledge hub with tips for navigating various safety scenarios.
The design of Venus focuses on creating a calming and intuitive user experience, with a feminine yet powerful color palette that combines deep purple (#9D4EDD), warm orange (#F1A139), and soft touches of white and cream to emphasize clarity and simplicity.
This project was developed as part of a student initiative, with the goal of not only designing but also driving meaningful social change.
We believe Venus is a step forward in creating a safer world for women – a space where technology and design meet the fundamental human need for security.
About The Project
The
Process
Research and Identifying the Need:
We explored the needs of women in various situations, conducted surveys and interviews, and analyzed the market to pinpoint gaps and refine our vision.
Concept Development:
We crafted the idea of an accessible and secure app, focusing on intuitive design and features tailored to users' safety.
Refinement and Updates:
Based on feedback, we made improvements to guarantee the app is accessible, efficient, and easy to use.
UX/UI Design:
We designed a seamless experience with a feminine yet bold color palette, calming elements, and straightforward navigation to enhance users' sense of security.
venus
Venus is an innovative app designed to provide women with a sense of security and independence in any environment. The project was born out of a genuine need to deliver technological solutions that blend accessible design with practical tools for everyday safety.
The app features a range of advanced tools, including:
An SOS button for instant alerts and assistance.
Real-time location sharing with trusted contacts.
A knowledge hub with tips for navigating various safety scenarios.
The design of Venus focuses on creating a calming and intuitive user experience, with a feminine yet powerful color palette that combines deep purple (#9D4EDD), warm orange (#F1A139), and soft touches of white and cream to emphasize clarity and simplicity.
This project was developed as part of a student initiative, with the goal of not only designing but also driving meaningful social change.
We believe Venus is a step forward in creating a safer world for women – a space where technology and design meet the fundamental human need for security.
About
The Project
The Process
Research and Identifying the Need:
We explored the needs of women in various situations, conducted surveys and interviews, and analyzed the market to pinpoint gaps and refine our vision.
Research and Identifying the Need:
We explored the needs of women in various situations, conducted surveys and interviews, and analyzed the market to pinpoint gaps and refine our vision.
Concept Development:
We crafted the idea of an accessible and secure app, focusing on intuitive design and features tailored to users' safety.
UX/UI Design:
We designed a seamless experience with a feminine yet bold color palette, calming elements, and straightforward navigation to enhance users' sense of security.
Refinement and Updates:
Based on feedback, we made improvements to guarantee the app is accessible, efficient, and easy to use.
The main goal of the "Venus" app is to provide women with a sense of security and independence in any environment. It offers practical, accessible technological solutions to ensure safety in everyday life.
The app features essential tools for real-time security, such as an SOS button for instant alerts, location sharing with trusted contacts, and a knowledge hub with valuable tips for navigating various safety scenarios.
"Venus" not only delivers immediate safety solutions but also aims to drive meaningful social change by addressing a fundamental need for security. The design is intuitive and calming, with a feminine yet empowering color palette that fosters clarity and simplicity.
This project represents a step forward in creating a safer world for women, where technology and design intersect to promote personal safety and well-being.
Main
Goal
Pain
Points
tedious and inconvenient sign-up process
Many apps require a lengthy identification process with numerous questions, verification by unavailable people, which creates discomfort and delays the quick response needed in an emergency.
"Venus" solves this problem by offering a simple, accessible, and fast process. The verification only requires minimal details, avoiding complicated questions or waiting for approvals, which ensures users can feel secure and act quickly.
This is an important solution, as a long and complicated process can create frustration and discomfort, especially in emergency situations.
Feeling unsafe when walking alone or in uncomfortable situations
Venus connects you with nearby women who can support and respond quickly.
No immediate solution in case of danger or discomfort
One-tap emergency alerts notify nearby women for instant help.
Identifying the Market Need: Initially, it was important to understand the real need for a technological solution in the safety field for women. This may have involved interviews with women, surveys, or an exploration of existing problems in other apps in the field to understand the limitations and unmet needs.
Reviewing Existing Apps: As you mentioned earlier, a study of existing apps in the field was conducted. The research focused on processes like user identification, user experience, ease of use, and whether these apps provide an efficient and fast solution for emergency situations.
Identifying User Pain Points: At this stage, the focus was on identifying the pain points and obstacles users face in existing apps – understanding which processes are considered uncomfortable or burdensome, such as the tedious sign-up and verification process.
The
Research
The
Survey
57.6%
9.1%
18.2%
15.2%
How would you prefer to access the feature in an emergency?
A prominent emergency button on the screen
An option to call directly from the app
An automatic chat message with a volunteer
A direct video call with a volunteer
0
10
20
30
1
3%
Almost any situation when I’m without my partner or a trusted friend
23
69.7%
When parking in empty or dark parking lots
25
75.8%
When using public transportation late at night
29
87.9%
When walking alone at night on the street
In which situations do you feel the need for extra security when you're alone?
0
10
20
30
27
28.1%
Option to send a “silent” message in emergency situations a discreet solution for sensitive situations.
21
21.9%
Emergency button for instant alert a feature that allows you to call for help with a single tap.
24
25.0%
Live location sharing the companion can track your route and ensure you're safe.
24
25.0%
Voice or video call with a real-time companion direct support that provides an immediate sense of security.
What features would you like to see in such an app to feel safer?
Market
research
App name
Simple Registration Process
Women-Only Platform
SOS Button
Modern & Intuitive Design
Live Location Sharing with Trusted Contacts
X
X
V
V
V
V
V
X
V
X
X
V
V
V
X
X
X
X
V
X
V
X
X
V
V
V
V
V
V
V
Ideal
User Profile
What attracts her to Venus?
A simple registration process, user-friendly interface, practical safety features, and a sense of community and support from other women.
Motivation:
Wants to stay independent and not rely on others for safety. She’s looking for an easy-to-use tool that provides reassurance without needing to constantly call a friend or family member.
Pain points:
Feels unsafe walking home alone at night, especially after work or a night out. She’s looking for tech solutions that enhance her security without being complicated to use.
Occupation:
Digital content creator at a startup.
Digital habits:
Regularly uses apps like Waze, Moovit, and WhatsApp to optimize her day. Active on social media, especially Instagram and TikTok.
Persona:
Noa, 26
Location:
Tel Aviv
Venus provides a smart and supportive safety solution for women, ensuring they never feel alone in vulnerable situations. The app offers real-time assistance through features like voice or video calls with a companion, live location sharing, and an emergency button for instant alerts. For discreet situations, users can send a silent message to request help without drawing attention. With a strong, trusted community of women, Venus creates a safe space where users can connect, support each other, and navigate the world with greater confidence and security.
The
Solution
Users always know what’s happening through clear feedback, such as real-time location updates and confirmation when an alert is sent.
Visibility of System Status
Common UI patterns ensure users instantly understand features like SOS buttons, chat, and location sharing.
Consistency and Standards
Alerts include a confirmation step to prevent accidental emergency calls, reducing unnecessary panic.
Error Prevention
Quick guides, FAQs, and built-in assistance ensure users can get support whenever needed.
Quick guides, FAQs, and built-in assistance ensure users can get support whenever needed.
Help and Documentation
Usability
Heuristics
Information
Architecture
Main
User Journey
Ux Main Pages
Main
Components
Start
Start
continue
continue
continue
continue
continue
Privacy Settings
9:41
sos
עברית
עברית
Location Access
The VENUS app requests access to your location. Please choose the option that suits you
approve
Use only while using the app
One-time approval
Mom
Hanna
Monica
Light / Prompting
Light / Success
Light / Try Again
Light / Face Not Recog.
Dark / Prompting
Dark / Success
Dark / Try Again
Dark / Face Not Recog.
Face ID
Face ID
Face Not Recognized
Try Again
Try Face ID Again
Cancel
Face Not Recognized
Cancel
Face ID
Face ID
Face Not Recognized
Try Again
Try Face ID Again
Cancel
Face Not Recognized
Cancel
Medical
Accident
Violence
Natural disaster
fire
Rescue
Light / Prompting
Light / Success
Light / Try Again
Light / Face Not Recog.
Dark / Prompting
Dark / Success
Dark / Try Again
Dark / Face Not Recog.
Style guide
Our
Logo
The name Venus perfectly connects the app’s concept with its purpose. As the Goddess of Love and Beauty, Venus symbolizes female strength, connection, and support, just like the app is designed to provide security and reassurance for women, evoking a sense of empowerment and femininity. At the same time, Venus is also the Evening Star, shining brightly in the night sky, just as the app serves as a guiding light and a source of safety during dark hours, making it especially fitting for supporting women at night. Additionally, the name is short, memorable, and internationally recognizable, making it ideal for global branding and marketing. By combining strength, safety, and universal appeal, Venus is the perfect name for an app that empowers and protects women everywhere.
Venus is an innovative app designed to provide women with a sense of security and independence in any environment. The project was born out of a genuine need to deliver technological solutions that blend accessible design with practical tools for everyday safety.
The app features a range of advanced tools, including:
An SOS button for instant alerts and assistance.
Real-time location sharing with trusted contacts.
A knowledge hub with tips for navigating various safety scenarios.
The design of Venus focuses on creating a calming and intuitive user experience, with a feminine yet powerful color palette that combines deep purple (#9D4EDD), warm orange (#F1A139), and soft touches of white and cream to emphasize clarity and simplicity.
This project was developed as part of a student initiative, with the goal of not only designing but also driving meaningful social change.
We believe Venus is a step forward in creating a safer world for women – a space where technology and design meet the fundamental human need for security.
venus
venus
venus
Typhography
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Ss Yy Zz
1234567890
!@#$%^&*()_+{}|”\’[]=-?>.<,±§
For the typography, we chose DM Sans because we wanted a font that feels friendly, youthful, and highly inviting. DM Sans is a modern and clean sans-serif typeface that maintains excellent readability while conveying a sense of warmth and approachability. Its smooth curves and balanced proportions make it both professional and welcoming, aligning perfectly with Venus’ goal of creating a safe and intuitive experience for users.
H1
H2
BTM - APP
Notifications (body)
Notifications (tittle)
H2 web
H3 web
H4 web
Colors
Plum-tastic pop
9D4EDD
R157 G78 B221
Vanila-thunder
F7F4EE
R247 G244 B238
Sunny baby
F1A139
R241 G161 B57
Berry dark
240046
R36 G0 B70
Thanks for your watching
maayane39@gmail.com
tara2903@gmail.com
venus
All illustrations in this project were created by Shira Giladi and were edited by us for adaptation to the project.
The main goal of the "Venus" app is to provide women with a sense of security and independence in any environment. It offers practical, accessible technological solutions to ensure safety in everyday life.
The app features essential tools for real-time security, such as an SOS button for instant alerts, location sharing with trusted contacts, and a knowledge hub with valuable tips for navigating various safety scenarios.
"Venus" not only delivers immediate safety solutions but also aims to drive meaningful social change by addressing a fundamental need for security. The design is intuitive and calming, with a feminine yet empowering color palette that fosters clarity and simplicity.
This project represents a step forward in creating a safer world for women, where technology and design intersect to promote personal safety and well-being.
Main
Goal
Pain
Points
tedious and inconvenient sign-up process
Feeling unsafe when walking alone or in uncomfortable situations
No immediate solution in case of danger or discomfort
The
Survey
57.6%
9.1%
18.2%
15.2%
How would you prefer to access the feature in an emergency?
0
10
20
30
1
3%
Almost any situation when I’m without my partner or a trusted friend
23
69.7%
When parking in empty or dark parking lots
25
75.8%
When using public transportation late at night
29
87.9%
When walking alone at night on the street
In which situations do you feel the need for extra security when you're alone?
0
10
20
30
27
28.1%
Option to send a “silent” message in emergency situations a discreet solution for sensitive situations.
21
21.9%
Emergency button for instant alert a feature that allows you to call for help with a single tap.
24
25.0%
Live location sharing the companion can track your route and ensure you're safe.
24
25.0%
Voice or video call with a real-time companion direct support that provides an immediate sense of security.
What features would you like to see in such an app to feel safer?
A prominent emergency button on the screen
An option to call directly from the app
An automatic chat message with a volunteer
A direct video call with a volunteer
Market
research
App name
Simple Registration Process
Women-Only Platform
SOS Button
Modern & Intuitive Design
Live Location Sharing with Trusted Contacts
X
X
V
V
V
V
V
X
V
X
X
V
V
V
X
X
X
X
V
X
V
X
X
V
V
V
V
V
V
V
Ideal
User Profile
What attracts her to Venus?
A simple registration process, user-friendly interface, practical safety features, and a sense of community and support from other women.
Motivation:
Wants to stay independent and not rely on others for safety. She’s looking for an easy-to-use tool that provides reassurance without needing to constantly call a friend or family member.
Pain points:
Feels unsafe walking home alone at night, especially after work or a night out. She’s looking for tech solutions that enhance her security without being complicated to use.
Occupation:
Digital content creator at a startup.
Digital habits:
Regularly uses apps like Waze, Moovit, and WhatsApp to optimize her day. Active on social media, especially Instagram and TikTok.
Persona:
Noa, 26
Location:
Tel Aviv
Venus provides a smart and supportive safety solution for women, ensuring they never feel alone in vulnerable situations. The app offers real-time assistance through features like voice or video calls with a companion, live location sharing, and an emergency button for instant alerts. For discreet situations, users can send a silent message to request help without drawing attention. With a strong, trusted community of women, Venus creates a safe space where users can connect, support each other, and navigate the world with greater confidence and security.
The
Solution
Usability
Heuristics
Visibility of System Status
Users always know what’s happening through clear feedback, such as real-time location updates and confirmation when an alert is sent.
Error Prevention
Alerts include a confirmation step to prevent accidental emergency calls, reducing unnecessary panic.
Consistency and Standards
Common UI patterns ensure users instantly understand features like SOS buttons, chat, and location sharing.
Quick guides, FAQs, and built-in assistance ensure users can get support whenever needed.
Help and Documentation
Ux Main Pages
Main
Components
sos
continue
continue
continue
continue
continue
Privacy Settings
9:41
עברית
עברית
Location Access
The VENUS app requests access to your location. Please choose the option that suits you
approve
Use only while using the app
One-time approval
Mom
Hanna
Monica
Light / Prompting
Light / Success
Light / Try Again
Light / Face Not Recog.
Dark / Prompting
Dark / Success
Dark / Try Again
Dark / Face Not Recog.
Face ID
Face ID
Face Not Recognized
Try Again
Try Face ID Again
Cancel
Face Not Recognized
Cancel
Face ID
Face ID
Face Not Recognized
Try Again
Try Face ID Again
Cancel
Face Not Recognized
Cancel
Medical
Accident
Violence
Natural disaster
fire
Rescue
Start
Start
Style guide
Our
Logo
The name Venus perfectly connects the app’s concept with its purpose. As the Goddess of Love and Beauty, Venus symbolizes female strength, connection, and support, just like the app is designed to provide security and reassurance for women, evoking a sense of empowerment and femininity. At the same time, Venus is also the Evening Star, shining brightly in the night sky, just as the app serves as a guiding light and a source of safety during dark hours, making it especially fitting for supporting women at night. Additionally, the name is short, memorable, and internationally recognizable, making it ideal for global branding and marketing. By combining strength, safety, and universal appeal, Venus is the perfect name for an app that empowers and protects women everywhere.
venus
venus
venus
Typhography
For the typography, we chose DM Sans because we wanted a font that feels friendly, youthful, and highly inviting. DM Sans is a modern and clean sans-serif typeface that maintains excellent readability while conveying a sense of warmth and approachability. Its smooth curves and balanced proportions make it both professional and welcoming, aligning perfectly with Venus’ goal of creating a safe and intuitive experience for users.
H1
H2
BTM - APP
Notifications (body)
Notifications (tittle)
H2 web
H3 web
H4 web
Colors
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Ss Yy Zz
1234567890
!@#$%^&*()_+{}|”\’[]=-?>.<,±§
Plum-tastic pop
9D4EDD
R157 G78 B221
Vanila-thunder
F7F4EE
R247 G244 B238
Sunny baby
F1A139
R241 G161 B57
Berry dark
240046
R36 G0 B70
Thanks for your watching
maayane39@gmail.com
tara2903@gmail.com
venus
All illustrations in this project were created by Shira Giladi and were edited by us for adaptation to the project.